Javier Molinos

The 2024 Mailchimp campaign does more than position Mailchimp as a suite of products. It positions Mailchimp as an action. A verb. Marketers that use Mailchimp are doing more than making marketing. They are Mailchimping their marketing. And it’s Mailchimpnificent.

When you release sophisticated marketing products to sophisticated marketers, you lead with sophisticated messaging. And music. And voiceover. You might want to watch these with your pinky up.

It’s doesn’t cost anything to start a Mailchimp Store, which is an amazing value proposition and differentiator for the brand. So, to help launch Mailchimp Stores and associate Mailchimp Stores with Free, we swapped the words “Mailchimp Stores” with “free” across popular phrases.
These videos were part of a multi-channel social-first campaign to drive awareness of and help launch Mailchimp Stores.
This was also the first in-house campaign for Mailchimp where we helped navigate the work through marketing and eventually production.
Feel “Mailchimp Stores” to check them out.

This was one of the best pitches I have ever been a part of. it was great to be in the room presenting. My positioning helped secure the win. But, it was truly a group effort from start to finish to win a truly great piece of business. I love the fast pace of this business, the new opportunity it affords us creatively every month, and the collaborative nature of the client. it all makes for silly work, and good times.

Who needs natural gas more than anyone? Clearly, the answer is Bears. They hate the winter so much, they hibernate to wait it out. I don't blame them. Snow is the devil's dandruff. But, once our bears used SCANA to heat their homes, their lives became drastically better. They're getting used to neighborhood living. The neighborhood is getting used to them. And thus, a campaign was born. 

With this social content for Fuel Rewards we wanted to convey what it felt like to save money every single time you pump gas at Shell. A feeling somewhere in between looking into the eyes of your newborn for the first time, and just having a really nice sit. I know that is a pretty broad spectrum… but, you know… some people really like saving money. These spots played across Shell’s social channels as a way to bring more awareness to the Fuel Rewards program and increase sign ups.

Pennzoil is always ready to give you the most engine performance on race day or any day. And as the Pennzoil sponsored driver, Joey Logano has to be ready too. In fact, he eats, sleeps, and breaths race day.

We did a series of social videos showing Joey’s Race Day preparations that we shared across Pennzoil social channels. When you use Pennzoil, you’re ready for race-day performance every day.

The Falcons had a problem. There was a lack of fan emotion behind the team. They were a team without fan traditions and were looking for a way to connect with fans. So we tied the team with the very thing that reflects a fans emotion the most. Their heartbeat.

This idea of mine won the Falcons business for the agency and we relaunched the Atlanta Falcons brand for the 2017-18 season to coincide with the opening of the new Mercedes-Benz Stadium. Our campaign covered TV, radio, in-game and out of home. And it was a Gold Winner for Total Integrated Marketing Campaign at the Sports Marketing Awards.

We kept the longstanding line of “Rise Up” but introduced the idea of a heartbeat, because “in brotherhood, we beat as one”. Visually, we illuminated every hit and point of contact and tied it back to the sound of a heartbeat, connecting the team and fans through an emotion they can both hear and feel.

We even included a bunch of Atlanta celebs to help launch the new tradition of the heartbeat chest pound including Samuel L. Jackson. For the record, Sam Jackson is EVEN COOLER THAN YOU THINK HE IS. Seriously. He is truly Fonzie cool.

Quaker State asked for product educational videos to use on their website and across social channels. I gave them videos about zombies and spa days. I turned educational into entertaining by transforming the Quaker State broadcast end card treatment – hands slamming bottles down – into quick "hands on" videos that make you learn and hopefully laugh. 

I was a big fan of Publix long before I worked on the business. It's the best grocery store I've ever been to. I skip down the aisles at Publix. A Publix sub is not a sandwich; it is an expression of the self.

We were able to develop a full campaign around the Christmas spot, which gained a ton of traction in social spaces, and made waves in various news outlets. It became one of the most successful campaigns in Publix's long history with the Christmas commercial as its anchor. You can see the outcome in the Campaign Results link below the spot. 

I also worked on a lot of Spanish advertising for the brand. And, did i mention the subs? Seriously dude, you gotta get one of those sandwiches in your mouth hole, pronto. 

I've gotten to do sales event work, and vehicle line work for a successful regional car brand – all of which I've had a great time executing. But, nothing beats the dangerous amount of new car smell I've gotten to breath in while doing it. Job perks, baby. I've got em. 

Wings, beer, sports. The holy trinity of awesome. This irreverent brand was a blast to work on. 

You would think this would be a total bummer of a client, but it is actually the one I hold most dear.

I alone interviewed dozens of people for testimonials about their experience with Suncoast Hospice. We shared stories, laughed, and a few cried on my shoulder. It was touching and very humbling.

Then, I selected the stories we found most encapsulated the messages the client wanted to target, and we shot our talent. I was beside the camera, just talking to them, allowing them to open up since it was their first time ever on a shoot. So, the person they are delivering their message to, is me. 

There were lots of hugs on set, emails and phone calls afterward. Awards followed, sure. But, the relationships forged for that brief time are what I am most proud of. 

Nice rings. Naughty copy. The client liked to be cheeky. I was definitely going to oblige him. People actually came into his jewelry store ad in hand, ripped from magazines. Now that's priceless.